David Beckham, reclamă de trei milioane de dolari la chiloţi - VIDEO
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Colecţia de lenjerie intimă va fi lansată în magazine începând cu data de 2 februarie, dar celebrul lanţ de magazine a lansat deja promo-ul pe youtube.
Aceasta nu prima campanie de lenjerie intimă în care apare fotbalistul David Beckham, el fiind si imaginea Armani din 2007 pentru boxeri şi chiloţi.
Spotul video pentru H&M, numit "Reclama din Ziua Meciului", are 36 de secunde şi va fi difuzat în premieră la ziua Super Bowl pentru suma de 3,5 milioane de dolari.
Lenjeria promovată Beckham a fost creată de fotbalist în 18 luni şi va avea preţuri destul de accesibile: între 9 şi 15 lire sterline.
Vezi aici reclama pentru H&M
