Adidas concurează «Adibas»! Lansează pantofi sport la preţul de un dolar
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Urmărește-ne pe Discover„Lansăm în India a doua etapă a proiectului. Spre deosebire de Bangladesh, acolo este posibilă o producţie masivă. Pantofii vor fi comercializaţi în regiunile rurale indiene”, a declarat Herbert Hainer, preşedintele companiei, informează Mediafax.
În anul 2010, compania anunţa lansarea unei perechi de pantofi sport la preţul de un dolar în Bangladesh. „Din nefericire, acest lucru nu s-a întâmplat cum ne-am fi dorit. Am comercializat 5.000 de perechi în cadrul unui test de vânzare, dar am avut doar pierderi. Costurile de fabricare erau de trei dolari de pereche”, a explicat Hainer.
