KFC şi Pizza Hut renunţă la Pepsi pentru Coca-Cola
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Restaurantele KFC şi Pizza Hut au început colaborarea cu îmbuteliatorul de băuturi răcoritoare Coca-Cola, renunţând la contractele cu rivalii de la Pepsi.
"Decizia de a servi produsele Coca-Cola HBC în restaurantele din România se integrează într-un proces mai amplu de dezvoltare a brandurilor "Yum! " (KFC, Pizza Hut şi PHD - n.red.) pe piaţa românească. Considerăm că dinamica produselor şi ofertelor pentru clienţii noştri este în concordanţă cu aceea a noului partener", declara Mark Hilton, noul director general al brandurilor Yum! în Romania, pentru Ziarul Financiar.
Coca-Cola este totodată partenerul tradiţional şi al principalilor rivali de pe piaţa restaurantelor, respectiv McDonald's şi Burger King. În prezent compania ajunge să fie furnizorul tuturor celor trei "grei" de pe piaţa de fast-food.
